Friday: July 18, 2014
- Airbnb's new brand identity seems to have a lot of people scratching their heads.
If you hadn't seen it already, Airbnb has a brand new look and feel along with a brand new logo called The Bélo. The new mark, which is supposed to convey belonging, has instead become an Internet parody due to it's multiple similarities to certain obvious human anatomy. Personally, I see the planchette from a Ouiji board. The rest of you need to get your mind out of the gutter.